CAMPAIGN DIRECTION

The goal of this campaign was to drive traffic to the restaurants during the first two periods of the year. To effectively achieve this objective, the campaign drew inspiration from a deeply evocative song, infusing original photography and videography along with unique brand differentiators, resulting in a striking and compelling promotion and a 28% year-over-year increase in traffic.

DIGITAL ADVERTISING

To fully realize the potential of paid social and digital advertising channels for this campaign the visuals and copy were focused and highly emotive to draw viewers in and drive them to the restaurants.

360 CREATIVE

To create a full 360 experience all customer and employee touchpoints were updated with the campaign’s look and feel. This allowed the campaign message to go much further than using traditional media alone. Organic social, in-restaurant environments, influencers, and employees all helped this campaign go viral and reach a much larger audience in a more authentic way.