CREATIVE

For this collaborative creative project the goal was to partner with Post Malone to celebrate his passion for the brand in a way that went way beyond a traditional endorsement. This story started years ago with a genuine friendship between Post and the RC Founder and then transformed into a 3 year partnership including Post Malone restaurants, national campaigns, merchandise, events, concerts, and P.R.

CREATIVE

The first major deliverable for this project was to launch the first restaurant, which included the restaurant design, packaging, menus, merchandise, digital experiences, and advertising. The location for the restaurant was selected because it is down the street from the superstar’s house and he wanted to be able to visit regularly. The result was a 120% increase in sales at this location and an 80% increase across the market.

CREATIVE

Once the first restaurant had launched the story continued to unfold with Post and Cane’s bringing a part of this experience nationwide with collectors cups, contests, in-restaurant experiences, a National Chicken Finger Day celebration, advertising, and events.